Bio
Jeffrey Choy is an artist and writer investigating the mechanics of cultural production and the focus on decolonial narrative, through his practices in writing, visual and spatial design, documentation, publication and interactive media. His practice examines the designers as scribes for our commercial culture, questioning how visual communication lends authoritative power to political and economic entities. Jeffrey treats design as an interrogation of propaganda and class disparity, creating works that function as cultural resistance.After a decade in visual communication and graphic design within the branding and marketing sector, trained and worked in Interior Design and Architecture field, Jeffrey's creative trajectory shifted dramatically after witnessing the political upheaval in his hometown of Hong Kong. The rupture led him to rethink the role of media, language, and visual communication under conditions of state control and cultural resistance. Across print, digital, and spaces, he explores how narratives are shaped, censored, and reclaimed. His publication works function as both artistic objects and platforms for critical discourse, extending into participatory and collaborative formats. Treating play as a deliberate counter to late capitalist crises and the ideology of infinite growth.
He is the co-founder and lead visual of Hidden Keileon CIC, an artist-led collective working with migrant and queer communities to imagine futures through non-hierarchical collaboration and multidisciplinary, life-affirming cultural projects. His artistic practice is shaped by collective authorship, radical friendships, and a politics of publishing grounded in the commons, designing as a shared practice of survival and reimagination, open to the curious and the critical alike.
Exhibitions
Wij Zijn De Tijden (Group, Organising)22nd Nov 2025 - 18th Jan 2026
NDSM-Fuse, Amsterdam Noord, NL
Apocalyptic Yesterday (Group, Art Direction)
19th - 30th March 2025
125 Shaftesbury Avenue, London, UK
Life | Death | Preserve | Oblivion (Group Exhibition)
20th May - 13th June 2024
Chiang Kai-shek Memorial Hall, Taipei, Taiwan
Home Ideal (Group Exhibition)
23th May - 24th May 2024
NGO DEI, Westeinde 25, 2512 GS, Den Haag, NL
Dream in the Rain (Designer)
6th June - 11th June 2022
Omnibus Theatre, London, UK
Programmes / Residencies
Studio 459 Tomar, Portugal: artist residency (2025)The Albany: Artist of Change Residency (2025)
performingborders: Live Art Writers Network (2024)
National Theatre Wales: The City Socials (2024)
Metal Peterborough: Artist-In-Residence (2024)
Arcola Theatre: Pomegranate Programme (2024)
Publication Projects
Umbrella Uprising (2020)Author & Project Lead
Protest art archival project
Sold over 7000+ copies internationally
Hidden Keileon Zine #2: Crumble (2025)
Designer & Co-Project Lead
indie zine project, 33 artworks by 22 artists
Carry the Shadows Home (2025
)
Designer
Project by 62 Gladstone Street & Pendle Press, part of Platforma Festival with Counterpoints Arts, supported by Arts Council England
Songs of the Street (2025)
Designer & Production Lead
Project by Bloomsbury Festival, part of Strange Doings in London, supported by The National Lottery Heritage Fund.
ABCs of Capitalist (2024)
Designer / Solo Project
indie book project - sold for a hundred copies via partner bookshop
Seminars & Talks
ACHKI: Independent Publishing Project (2025) Venue: Nowhere Bookstore, The Hague, NL
Author panel
Full Transparency: The Artist vs AI (2024)
Venue: Battersea Arts Centre, London, UK
Performative lecture and Expert panel
The Intimacy Between Migrants Lived Experiences Global Geopolitics, and Cross-Disciplinary Decolonial Work (2024)
Venue: Pushkin House, London, UK
Panel discussion and Social Evening
The Air We Breathe (2022)
Venue: Wellcome Collection, London, UK
Research and Design for presentation
How do we radically redefine growth (2023)
Venue: City Lit, London, UK
Panel discussion and Q&A